Interview with Hariharan from Brandlovevideos “creative videos for your start-ups”
YEF – Tell us a bit about yourself and your background?
Hari – I am Hariharan. Born and brought up in a village near Tirupur (Textile city). Got educated in the same city and learnt animation through Animaster academy. Placed in a gaming company and worked there for 3 years then left my job and started (BLV) BrandLoveVideos. That’s the short background of mine.
YEF – Why an entrepreneur, why not a high paying job?
Hari – Simple;It’s my dream from childhood to be a businessman.
(Don’t know the word entrepreneur till my first job) May be that’s what took me here!
YEF – What inspired you to start your own businesses?
Hari – Animation is my inspiration. I watched animation, learnt animation and now we are creating animation. I was into a gaming company where we created more than 100 different slot games and each one was challenging enough to be unique in concept. This inspired me to start a new venture which does not hold the same routine task but was loaded with thrill and fun.
YEF – What is your company into and what problem does it solve?
Hari – Our primary task is making explainer videos. It helps entrepreneurs and startups who are eager to share their ideas, products, brands to customers by breaking the complexity of ideas. We make the technical concept easily understood by end user, which involves number of programming codes or related ideas through simple and attractive videos.
YEF – Tell us more about your brand name?
Hari – Everyone loves their brand and we make that brand to love our videos. So BLV -BrandLoveVideos.
YEF – How did the idea for your company come about?
Hari – Someday checking videos from YouTube (animation videos) accidentally saw a video with fun yet meaningful which ended up amazingly introducing a product! That made WOW and this is the job which I dreamt to do (creating more story based videos for each product and now we made more than 200 videos around the world)
YEF – What are key services you are providing which are differentiator from the rest?
Hari – We never lie that we are different. We are same like other video making companies but two things that make us stand out of the crowd is that we value our client’s inputs and we are creative! Every product owner has a dream story about his product. We excavate their ideas and sprinkle our special ingredients of animation, fun and wow factor. That’s all! The wow video is ready to market its product.
YEF – What is the pricing strategy and marketing strategy you have been using?
Hari – We are working on Indian as well as global pricing.We offer basic pack videos only for Indian market. Basically our premium pack is also in affordable price for Indian companies (We have done a lot).
YEF – How’s the business going on and who are your key clients?
Hari – Yeah with ups and downs! Sometimes too busy and sometime have pretty lot of time to update ourselves J
Recently, we have made a video for inshorts who raised $20M fund with tiger global and worked with top players like Moviebuddy, Railyatri, symbiosis and many.
Startups are our key clients.
YEF – Your current target regions and future plans?
Hari – We currently working with global clients and we want to focus on India a lot in future .We are making our first live ads which would be our other area of focus in forth coming years.
YEF – What do you think are the most important factors that will make your company a success?
Hari – The most important factors for a companies such i feel are :
- Focus on what you are doing.
- Realizing that you are on the ride surrounded by intelligent people than you.
- Loyalty in whatever you are doing.
YEF – Who are your role models?
Hari – SteveJobs, ElonMusk
YEF – What words of advice would you give to other young entrepreneurs?
Hari – Getting suggestions and listening to others is fine. But make sure the decision is yours.
YEF – What do you think about this initiative of youth entreprennovators forum?
Hari – This is awesome that we (under 30) have some private place to share our stories.
Visit Company Website: Brandlovevideos